Benchmarks
Attributed figures from practitioner sessions on pilot duration, criteria, and pricing patterns.
Numbers from the room
Pilot duration: 1-2 months. Success criteria: 3-5, measurable, in the agreement before kickoff. First visible win: inside weeks 1-2. Paid diagnostic (one pattern): about $50K. Card threshold (one deal): about $20K on a card, closed in days, then a six-figure phase two. The session claimed high paid-pilot conversion when the agreement carried criteria, stakeholders, and the decision path; that claim is attributed to the session. Side-by-side against a general model: one company charged about $35K. Design-partner duration: 3-6 months.
Using these numbers
Use them to calibrate conversations, and don't publish them as guaranteed outcomes. When you cite a specific figure, attribute it to the practitioner session or Startup Bible.
Claims and patterns on this page are paraphrased from practitioner session notes and the Startup Bible (Pilots that convert). See Sources.