PTCTemplates
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Benchmarks

Attributed figures from practitioner sessions on pilot duration, criteria, and pricing patterns.

Numbers from the room

Pilot duration: 1-2 months. Success criteria: 3-5, measurable, in the agreement before kickoff. First visible win: inside week 1-2. Paid diagnostic (one pattern): on the order of $50K. Card threshold (one deal): about $20K on a card, days to close, then six-figure phase two. High paid-pilot conversion claimed when agreement carried criteria, stakeholders, and decision path — session-attributed. Side-by-side vs general model: one company charged on the order of $35K. Design-partner duration: 3-6 months.

How to use them

Calibrate conversations; do not publish them as guaranteed outcomes. Always attribute to practitioner session / Startup Bible when you cite specific figures.

Claims and patterns on this page are paraphrased from practitioner session notes and the Startup Bible pilots page. See Sources.

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