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SaaS pilot scorecard

Blank worksheet, filled fictional example, and AI prompt for scoring a SaaS / B2B software pilot toward an annual close.

Blank worksheet

Update weekly. Bring this to midpoint and to the commercial ask.

CriterionBaselineTargetCurrentStatusOwner
1. ____________[ ] G [ ] A [ ] R___
2. ____________[ ] G [ ] A [ ] R___
3. ____________[ ] G [ ] A [ ] R___
4. ___ (optional)_________[ ] G [ ] A [ ] R___
5. ___ (optional)_________[ ] G [ ] A [ ] R___

Working steps

Paste written success criteria into the scorecard before kickoff.

Score green / amber / red every week with evidence links.

Track security and procurement as first-class rows from day one.

At midpoint, adjust scope against the criteria, and don't add modules without saying so.

In the final week, ask for the annual; if budget wobbles, cut seats or modules.

Filled example (fictional: RevOps analytics)

Teaching example only. Pattern-check your deal; do not cite these numbers as a real case study.

CriterionBaselineTargetCurrent (wk 5)StatusOwner
Weekly active named seatsn/a≥80% of 2584%GreenMaya / CSM
Median TTV (SSO to first insight)n/a≤2 days1.5 daysGreenYou
Forecast scrub time / AE / week3.2 h≤2.4 h (−25%)2.1 hGreenMaya
Security questionnaireNot startedCleared before askIn legal reviewAmberIT + you

AI prompt

Paste into ChatGPT or Claude. Replace bracketed placeholders with your deal facts.

You are helping a B2B SaaS founder run a paid pilot that must convert to an annual (or multi-year) commercial decision.

Company / product: [YOUR COMPANY + PRODUCT]
Buyer account: [ACCOUNT + SEGMENT]
Prescribed workflow in scope: [ONE WORKFLOW]
Named seats in pilot: [N]
Pilot window: [START] to [END]
Target phase-two ACV / seats: [AMOUNT / SEATS]
Champion: [NAME / TITLE]
Economic buyer: [NAME / TITLE]
Security / SSO status: [NOT STARTED / IN FLIGHT / CLEARED]
Compelling event: [RENEWAL / BUDGET / MIGRATION / COMPLIANCE / HEADCOUNT FREEZE / OTHER]

Produce:
1) A markdown scorecard table with columns:
Criterion | Baseline | Target | Current | Status (green/amber/red) | Evidence | Owner
Include 3-5 finance-readable criteria (activation, TTV, seat adoption, ticket deflection, time saved, pipeline impact). No soft "likes it" lines.
2) A second table: Stakeholder | Role | Attitude | Next action this week
3) A third table: Workstream | Status | Blocker | Owner (security/SSO, procurement/MSA, commercial ask)
4) End with 5 bullets: biggest risk, whether to ask for annual this week, seat/module cut options (not discount), one quick-win memo angle for the EB, one thing to stop doing.

Rules:
- Invent no fake metrics; use ___ when unknown.
- Every status needs a next action.
- Prefer reduce seats/modules over discounting list price.

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