Stall diagnostic worksheet
Worksheet to name the stall mode and pick the restart.
Blank worksheet
Do this internally before discounting.
| Field | Entry |
|---|---|
| Primary mode (circle one) | [ ] No EB [ ] Vague success [ ] Science project [ ] Quiet champion [ ] Procurement [ ] Loved it / no budget |
| Evidence (quotes, dates, absences) | ___ |
| Secondary mode (optional) | ___ |
| Restart move (no discount first) | ___ |
| Scope-cut option (if needed) | ___ |
| Owner | ___ |
| Dated next customer step | ___ |
Working steps
Pick one primary mode.
Choose the matching restart.
Put a date on the next customer conversation.
Filled example (fictional)
Post-pilot stall after a compliment-only close.
| Field | Entry |
|---|---|
| Primary mode | Loved it, no budget (secondary: EB never attended final) |
| Evidence | Final call transcript: revisit next quarter; Marcus absent |
| Restart move | ROI pack in 48h + one-site land at list + book Marcus |
| Owner | AE + SE |
| Dated next step | Decision call Tue 10/7 9:00 PT with Marcus + Priya |
AI prompt
Paste into ChatGPT or Claude. Replace bracketed placeholders with your deal facts.
Diagnose a stalled B2B pilot. Do not invent a discount. Name the failure mode and pick a restart. Company / product: [YOURS] Buyer: [ACCOUNT] What just happened (quote or paraphrase): [ ] Committee map summary: [who is + / - / ~] Success criteria status: [hit / partial / vague / never written] Compelling event date: [or none] Commercial ask on the table: [price / scope] Choose ONE primary stall mode from: 1) No economic buyer 2) Vague success 3) Science project 4) Quiet champion 5) Procurement takeover 6) Loved it, no budget Output a markdown table: Field | Entry Primary mode | ... Evidence | ... Secondary mode (optional) | ... Restart move | ... (specific; no discount unless last resort after scope cut) Scope-cut option | ... Owner | ... Dated next customer step | ... Add 3 bullets the founder should say on the next call — exact words.